Poor public libraries, scrambling to establish relevancy in the information age. Talk about irony: what could be more information-oriented than a library? But, alas, information has become a commodity, marketed, sold, and bought as any product on the open market. Or given away. What’s a library to do? Libraries are valued for their skills in information gathering and dissemination, and nonprofit organizations are valued for the content and services they provide: both are valued for the active concern they have for local community. Pairing these two is both useful and practical: one for having the potential to make culture and services more visible, and the other for enabling individuals to better satisfy their needs and desires. The reference librarian should be at the very center of community life.